If you buy media and use the seller's tracking system to attribute sales, you are guilty of stupidity and probably deserve to exit the online marketing gene pool. You will exit, just take longer as you eat VC money. #attributionfraud
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Believe it or not, data is not necessary for online marketing... print, television, billboards, radio...offer and creative are important
As you're implying, the problem (in my opinion) with these other forms of media is that it is very difficult to get good attribution, so you don't know if what you're paying for is doing you any good. Real entrepreneurs don't pay for "branding", they pay for sales.
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The only worthy attribution to use for online media is "last click". Everything else is B/S
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When I measure the efficacy of my advertising I only count: Sales same day Sales same sku (i.e. if sku 123 was advertised, sku 123 must be sold to count as a conversion) That said, I don't think a 7 day cookie on other-SKU sales is bad.
End of conversation
New conversation -
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And profitable ones - after advertising!
Thanks. Twitter will use this to make your timeline better. UndoUndo
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