#1 destructive metric for online companies? Certainly "Lifetime Value". This notion leads many to spend mounds of money chasing future profits that are unpredictable at best and toxic at worst. #Fughettaboutit
I think you're wrong about this. It depends on what you're selling. For subscription products this concept is highly logical.
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Nope...one needs to use a break-even analysis...not LTV. Use LTV and you will go broke.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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