If you buy media and use the seller's tracking system to attribute sales, you are guilty of stupidity and probably deserve to exit the online marketing gene pool. You will exit, just take longer as you eat VC money. #attributionfraud
Usually, you have no choice. Trust the seller of the ad, or have zero data whatsoever.
-
-
Believe it or not, data is not necessary for online marketing... print, television, billboards, radio...offer and creative are important
-
As you're implying, the problem (in my opinion) with these other forms of media is that it is very difficult to get good attribution, so you don't know if what you're paying for is doing you any good. Real entrepreneurs don't pay for "branding", they pay for sales.
- 2 more replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.