Everyone should read Dasan's "The 180 Rule and shorting stocks" at least once a year. http://dasan888.blogspot.com/2014/01/the-180-rule-and-shorting-stocks.html …pic.twitter.com/OfGdGfUmdk
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How is "have a PR machine" not on this list? For example, he complains about how it takes a long time for the shorts to go to zero and how that can be dangerous. What better way to shorten the time horizon and reduce risk than to get the word out like Muddy Waters does?
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Being publicly short (esp large position) brings its own set of problems. Many don't want to draw attention to themselves & be targeted by management, regulators, or other investors squeezing them. Look at the lengths some mgmt have gone to dox & punish critical twtr accts
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Then why not have an anonymous PR strategy? Surely business reporters and outlets like the motley fool, absent conflict of interest, would be interested to know that XYZ is a fraud and to be supplied the specifics.
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