E-sports gets a ton of attention for their growing attendance numbers, but Pokemon Go seems to quietly keep chugging along (after the initial hype died down) with 400K players attending Niantic organized AR events this past summer.https://nianticlabs.com/blog/summer2018recap/ …
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Everyone underestimated how popular Pokemon would be when launched & it's been a mad scramble trying to handle scale issues, pushing out meaningful product development in the game. In many ways, Pokemon Go is still a very incomplete experience but still made $1.8B & counting.
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