There's some gold here: https://m.signalvnoise.com/bigger-prices-bigger-problems-72820249456f …
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Maybe one difference is that you still served a lot of people through a few large distributors? For data analytics the consumers are a few high level managers and their KPIs.
Good point. These projects we're highly synergystic. So, going back to the original point. Sometimes you say no, but you may want to say yes if you need cash or if there is synergy.
