There's some gold here: https://m.signalvnoise.com/bigger-prices-bigger-problems-72820249456f …
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Sure. I had a product that was selling pretty well and I sent a bunch of samples to larger companies. They wouldn't buy it as it was, so I said "I'll do it private label" (meaning that they could co-brand with me). They had us redesign the packaging...everything.
We got an order for 5000 units at a very high profit margin and then a reorder at 10000 units. That was the first time that my company achieved profitability. I then shopped that exact same deal to another chain in Canada which did the same thing.https://www.youtube.com/watch?v=4P3dtJu0gJU …
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The profit from that deal allowed us to keep going...it allowed me to keep investing more in new products. Ultimately we transitioned away from these "consulting"-like deals but they were totally necessary for survival. I've read many startups do consulting to stay alive...
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Thanks, very interesting and helpful! Yeah, what you describe sounds pretty much what we tried to do, except more successfully. It's good to know it's possible. Yeah, I've seen much more surviving consulting startup companies then product ones to be honest.
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