There's some gold here: https://m.signalvnoise.com/bigger-prices-bigger-problems-72820249456f …
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Can you share it here?
Sure. I had a product that was selling pretty well and I sent a bunch of samples to larger companies. They wouldn't buy it as it was, so I said "I'll do it private label" (meaning that they could co-brand with me). They had us redesign the packaging...everything.
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We got an order for 5000 units at a very high profit margin and then a reorder at 10000 units. That was the first time that my company achieved profitability. I then shopped that exact same deal to another chain in Canada which did the same thing.https://www.youtube.com/watch?v=4P3dtJu0gJU …
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The profit from that deal allowed us to keep going...it allowed me to keep investing more in new products. Ultimately we transitioned away from these "consulting"-like deals but they were totally necessary for survival. I've read many startups do consulting to stay alive...
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