If you are/want to be a food entrepreneur & you're also Caucasian please. for the love of god. have some situational awareness about your businesshttps://twitter.com/PellaLibertas/status/1023331666608173057 …
In general, I'm not a fan of these anti-"cultural appropriation" arguments. That said, they have a trademark on Aloha Poke, so...this is something that would need to be taken up with the USPTO.pic.twitter.com/4wIgSV2zCf
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Complaining about Aloha Poke for enforcing their trademark is like me taking offence to Lenny's Sandwich Shop, a sandwich shop founded by a Chinese entrepreneur. My people "invented" the sandwich, Lenny is generally caucasian name. This is absurd.
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Are you serious right now?
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Literally taking words from someone else’s language and trademarking them so the phrase must be defended from *its own cultural use in its own home* in the first place is pretty shittastic. He never should have been granted the trademark, or applied for it.
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This is about as bad as the Canadian couple trying to claim "Live Aloha" as their own brand name, to sell shirts. Nevermind that Live Aloha has been a registered nonprofit organization in Hawaii for years...
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This is equivalent to trademarking the word hello or goodbye or love. This is like a Chinese sandwich shop trademarking the word hello and suing anyone that uses that word.
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