"Growth of a market is the enemy of competitive advantages based on economies of scale. As a market grows, FC, by definition, remain constant. VC, on the other hand, increase at least as fast as the market itself. The inevitable result is that FC decline as a proportion of TC."
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"Instead of defending the markets in which they were dominant and profitable, they spent copiously in markets where they were newcomers battling powerful incumbents."
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"Competitive advantages are invariably market-specific. They do not travel to meet the aspirations of growth-obsessed CEOs."
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Replying to @DantonQu
This is only true sometimes. For example, look how google has leveraged search to get into travel. It's not market forces that holds them back but, regulatory.
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Replying to @Molson_Hart
Yes but this is a rather adjacent extension into the product space.
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There are hosts of other examples and outside of tech, whether it's Ford vertically integrating or Pepsi selling food.
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