"Growth of a market is the enemy of competitive advantages based on economies of scale. As a market grows, FC, by definition, remain constant. VC, on the other hand, increase at least as fast as the market itself. The inevitable result is that FC decline as a proportion of TC."
This is only true sometimes. For example, look how google has leveraged search to get into travel. It's not market forces that holds them back but, regulatory.
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Yes but this is a rather adjacent extension into the product space.
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There are hosts of other examples and outside of tech, whether it's Ford vertically integrating or Pepsi selling food.
End of conversation
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