Didn't read the article. Yes. With every passing year, companies gather more and more data. A lot of knowledge that was once tacit, is now increasingly represented as a 3-D cad model or a trello/asana/jira communication etc.
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20 years ago, ignoring the fact that we wouldn't be making a plastic case for a smartphone, there might just be some drawings, some internal face to face conversation instead of collaboration across teams over the internet which would be documented and stored on the cloud.
I read it. It was a struggle for me though. At too many points, I found myself strongly wanting to call out "bullshit" or "you're guessing." Too many broad strokes to be of any value in my opinion. It also strongly reeked of "teaching birds to fly." (a @nntaleb-ism)