Split Y dollars into A and B. Do X and I will give you A. After X is completed, B upside awarded. “A” represents a floor/reasonable payment for X. “B” represents surprise or “good times” payment. “A” represents fairness. “B” represents the employee having an ownership in success.
What's a more LONG-TERM effective incentive: Do X and I will give you Y dollars? Do X. After X is completed, Y dollars are awarded, as a surprise.
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Is the employee aware of B before receiving it? To be clear, I am envisioning X as a project that is performed while their usual responsibilities are completed.
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