Media coverage shouldn't be uniformly distributed across scientific opinion. Outlying views are inherently disproportionately newsworthy.
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It's a problem when outlying views are presented as typical. But 3% strongest naysayers getting 5-10% of the attention isn't "false balance"
"Maybe A like this person says but maybe B like this person says" is misleading when 90% of scientists think A. That's false balance.
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"Most scientists think A but this particular scientist thinks B" isn't false balance, even though the one scientist took half the sentence.
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