My phone just auto-corrected “okra” to “OKRs.”
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Melanie Crissey
@MelanieCrissey
Product Marketing at | Loves startups | Codes for fun | Big feelings about customer experience and product-led growth | she/her
Melanie Crissey’s Tweets
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Christmas season in Georgia is so bleh.
The way everything is decorated for crisp, frosty snow draws extra attention to the fact it’ll be 60 degrees and raining until late January, at least.
Merry, muggy, soggy, sludgy leaves on the sidewalks.
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Dollar Tree was out of cookie tins so I had to go to Wal-mart which was also out of cookie tins but at least I came home with a loaf of white bread to help me weather the incoming arctic blast.
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Getting dressed to walk up to my yoga studio for a neon glow stick party themed winter solstice class, and I look like a sprite from Rainbow Brite.
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My husband is learning how to program NES synth music and he's demo'ing it with the "Linus and Lucy" theme from the Charlie Brown Christmas movie.
Sounds of absolute pure nerd joy in my house right now.
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Things I'm grateful for this morning:
- Sunshine (finally)
- Clean house
- Therapy appt. on the calendar
- My dog woke me up with a loud sound like she was barfing all over the floor but she didn't actually barf
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Like, maybe I'm trying too hard to morph into an active morning person girlie when what I really need is to sleep in and eat cheesy scrambled eggs for brunch.
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~3 weeks into a new little morning routine where I wake up before 7 and drive to go work out and come home to make a cute little breakfast gruel with yogurt, berries, nuts, and seeds.
Regrettably, I do not feel better, happier, or more productive in any way.
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Show this thread
Christmas season in Georgia is so bleh.
The way everything is decorated for crisp, frosty snow draws extra attention to the fact it’ll be 60 degrees and raining until late January, at least.
Merry, muggy, soggy, sludgy leaves on the sidewalks.
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Doing a pricing page audit for some friends this morning. Having way too much fun setting up dashboards and heatmap reports, learning something new every few clicks.
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Knowing that half of my personal avatar art (Lensa) came back topless and/or otherwise sexualized for no apparent reason
I'm gonna say maybe please don't do this to your business prospects 😬
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Cold emailing idea:
Step 1 - Scrape ~20 photos of prospect
Step 2 - Run photos through AI avatar model
Step 3 - Generate Avatar as a King/Queen
Send avatar and say, "I'll make you look like a king if we work together. Let's talk."
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You can work reasonable hours with the kindest people in the world and *still* get burned out because you don't have:
- Tools & information you need to do your work
- Power to prioritize fixes for ongoing problems
- Clear, timely communication
- Structure to reflect and plan
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Potentially spicy take 🌶️
When you're making changes to your user experience, don't rely on a whiteboard diagram or journey map artifact.
QA the experience yourself. Walk through it step-by-step, screen by screen.
Too many details (and bugs!) get lost in the abstract.
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Seizing self care in a big way today.
Planning to make pancakes, go to therapy, catch up on work I want to get done, reconnect with people I'm excited to see again, and get all dolled up for a fancy Christmas Party.
Gonna wear the biggest, sparkliest earrings.
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How great companies plan:
1. Leaders share vision, direction, objectives
2. Teams respond w/ projects, initiatives
3. Agree upon time-based goals, KPIs
4. Stop, review numbers, repeat
How most companies plan:
Leaders meet. Somebody writes on a whiteboard. Nobody takes notes.
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Hit send on some Very Important emails coordinating volunteer shifts for a large-scale holiday event
Re-reading my last email:
“I still have 9 shits available…”
Whoops! Well. Close enough.
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Came back to the house after Thanksgiving meal (2 of 3) and found my Wilton cake carrier conspicuously on the floor.
Logic would argue it simply slipped off the top shelf in the closet. I'm interpreting this as: I've angered my ancestors by failing to bake a holiday cake.
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Today I spent some time cleaning out my vanity, taking inventory, throwing out expired products, etc.
For a woman who never does a "full face" of make-up, I sure have accumulated enough red lipstick. Four different shades! My goodness.
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The emo kid to Adobe Flash website manager to Myspace page manager to senior tech leadership pipeline remains one of my favorite things
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My to-do list for today:
[ ] Go to yoga
[ ] Bake sweet potato casseroles
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Working from home, sharing an IP address with my husband makes for some weird personalization wires crossed experiences.
Earlier this week I was checking out an obscure SaaS company site (research). This morning my husband got a recruiting email from same company.
Coincidence?
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Embarrassed it took me this long to enable keyboard shortcuts for my Gmail.
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The fancy $30 / mo email client app has me typing e on my keyboard, wondering why the Gmail email isn't archiving
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The fancy $30 / mo email client app has me typing e on my keyboard, wondering why the Gmail email isn't archiving
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This morning I finally sold my busted up 2003 hatchback for parts. She was my car for 16 years!
We're officially a "one car household." Now I just need to re-learn how to drive automatic without doing it two-footed...
End of an era. 🚗
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Ingrid is a wicked smart software engineer and an amazingly kind and thoughtful human to work with.
Don't miss a chance to collaborate with her on a project or bring her onto your team!
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If you’re doing something interesting and think I could help, would love to know more about it at workwithingrid2023@gmail.com
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When I was little, I was so bossy my pre-K teacher called me "the President."
When I was five, my dad sat me in timeout from my own birthday party because I was too bossy, doling out orders on the playground.
Now I get bossed around in Google Doc comments all day.
Humbling.
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I am not yet ready to quit the Twitter
But I am feeling EXTRA motivated to finally get my personal blog up-and-running for real
Maybe I'll add a tag for "micro-posts" so I can keep tweeting alone into the void
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My role as PMM is to listen, learn, and amplify.
We use PMM tools (frameworks, playbooks, processes) to consistently share the right messages to the right customers so we can connect them to the right products at the right time.
THAT is what it’s all about, friends!
(11/11)
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Even as a pretty dang technical marketing person,
At the end of the day,
I know that I’ll never truly understand developers as well as somebody from my developer experience team.
That’s okay. In fact: that's kind of the point.
(10/x)
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In developer-focused companies, there can be a lot of overlap between developer experience (dev rel) and product marketing.
Both DevEx and product marketing:
👉 Advocate for the developer experience
💻 Translate tech to developer needs
➰ Create feedback loops to product
(9/x)
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When product marketing is done right, it levels up the success of everybody around it.
Measurable outcomes of great product marketing include:
✓ Better feature adoption
✓ Better competitive win rates
✓ Increased customer value & higher deal sizes
(8/x)
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Honestly, a lot of day-to-day product marketing work feels like fact-checking.
It’s my job to make sure the way we write and talk about our products is both accurate and compelling.
Product marketers draft the key points. Then, copywriters make the points “pop!”
(7/x)
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Product marketing tasks can be totally different based on your company’s current go-to-market motion.
In PLG, product marketing may be tasked with owning signup > activation > conversion.
In sales-led, product marketing may create demo decks and talk tracks for reps.
(6/x)
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What does product marketing work feel like?
It’s different in every org, but common tasks include:
✓ Naming features
✓ Pricing and packaging
✓ Messaging and positioning
✓ Launch coordination
✓ Customer research
✓ Competitive research
(5/x)
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It’s rare that anybody ever *really* stands up a product marketing practice from scratch.
Knowingly or unknowingly, somebody at the company was doing the product marketing work before you — whether it was the head of marketing, the head of product, or the CEO.
(4/x)
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Product marketing sits beside (and sometimes overlaps with) other specialized types of marketing, including:
- Customer marketing
- Partner marketing
- Content marketing
- Brand marketing
- Demand generation, and so on
(3/x)
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The way I think about it is: product marketing is a specialized subset of marketing proper.
Most marketing professionals are doing *some* amount of unofficial product marketing in their roles unless they’re very highly specialized.
(2/x)
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This morning I saw a tweet asking: what IS product marketing?
Which I read as, “Product marketing sounds fake.”
Or, “Isn’t all marketing ‘product marketing’?”
Or, “I don’t understand the point of product marketing.”
(1/x)
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East coast based folks falling asleep in San Francisco knowing you don’t even have to set an alarm because you’re going to wake up at 4:30 AM sharp >>>
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“I know my job is to say look at this graph but...
LOOK AT THIS GRAPH!
...This is a massive change in how we work in a very short time.” at on remote work
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