Lots of good stuff here on how to keep online communities functional. Collected by @visakanvhttp://www.visakanv.com/blog/communities …
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I've looked at a bunch of related stuff like Facebook's studies (e.g. the one that got lots of controversy a while ago http://www.pnas.org/content/pnas/111/24/8788.full.pdf …), stuff that looks at MMO games (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2137594 …), but I'm not expert.
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Most of my intuitions on this topic actually come from papers on radical extremism and (de-)radicalization (like J.M. Berger's work) and trying to extrapolate the ideas to model how folks behave, join, and form communities in less extreme circumstances.
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