Mastodon is an impressive technical achievement: a fully-functional Twitter-alike, written by one guy in a few months. It's lovely. /3pic.twitter.com/7ebpk2OP4u
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Mastodon is an impressive technical achievement: a fully-functional Twitter-alike, written by one guy in a few months. It's lovely. /3pic.twitter.com/7ebpk2OP4u
I predicted that Mastodon would fail within hours, days, or at most months. Looks like "hours" was right. Here's why. 4/
"Let's build a new social network!" It sounds like fun. I've contemplated it myself. But, it's technically trivial. Hard part is the biz. 5/
Only important question to ask about a social network: WHO PAYS FOR IT? And are their interests aligned with yours? 6/
A closed network, for a topical discussion group, or an organization's internal medium, has limited users, and high value. 7/
A closed social network is relatively inexpensive to run, and has high value to a specific group of users, who will pay for it. 8/
For closed networks, the users pay a service provider, whose interest is to make the users happy. This can work. It's Slack's model, e.g. 9/
But I want to be able to talk to anyone in the world, about anything. Twitter lets me do that. Who pays for it? I don't. 10/
All successful open-access social networks are paid for by advertisers. The network runs for their benefit, not yours and mine. 11/
*Most of the internet* is paid for by advertisers—which is rapidly eroding our society, culture, and selves. It's an epic disaster. 12/
Politics is now driven by the needs of non-political advertisers; artistic culture is increasingly trivial; personal coherence is harder 13/
Arms race between ad tech, inventing ever-more-powerful ways spy on your browswing, and countermeasures, makes more&more web sites fail. 14/
Popular revolt against the advertising-based web, or technical collapse, within a few years? I hope so! 15/
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