And finding enough people to do all that work for them. And directing, managing, communicating with all the people they've found to do it.
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Replying to @random_eddie
Enter the psychopath. Or, as the more reasonable creators refer to them, the business manager. Or even "partner".
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Replying to @random_eddie
That article kind of hints at the need for creators to get their shit together and do this kind of stuff. It says "Be slightly evil".
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Replying to @random_eddie
Guess what? YOU FAIL. You fail because you think this stuff is "evil". As long as you have that mentality you're going to suck at it.
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Replying to @random_eddie
Doing all that stuff isn't evil, it's PART OF THE JOB. Ask any successful creator about it sometime.
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Replying to @random_eddie
And it's not the "necessary evil" part of the job, it's a /valuable/ and /important/ and /worthwhile/ part of the job. It's good.
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Replying to @random_eddie
It connects your work to the people who want to see it. That's good for them, for you, and for your work - even if you never make a dime.
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Replying to @random_eddie
Some creators happen to be good at that particular part of their job. Some even enjoy it.
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Replying to @random_eddie
But if you don't enjoy it, or if you suck at it, that's totally okay. Find someone ELSE to do it. Someone who loves it and is good at it.
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Replying to @random_eddie
@random_eddie Yeah, I said that: “geeks need sociopaths—if the New Thing is ever going to be more than a geeky hobby”.1 reply 1 retweet 2 likes
@random_eddie I founded and ran a successful tech company. I did all the financial and legal and marketing stuff. (I might be “slightly evil
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Replying to @Meaningness
@Meaningness@random_eddie Wondering if messages here are: "Choose your partners carefully. Monitor. Adjust/iterate. And align incentives."0 replies 0 retweets 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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