“Invented traditions” (http://www.amazon.com/gp/product/B00E3URF5Q/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00E3URF5Q&linkCode=as2&tag=aro-20&linkId=RBYN2UKWVGZYUJE3 …) are innovations disguised as ancient practices, to make risks acceptable to conservatives.
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A chapter on “Mass-producing traditions: 1870-1914” made me start to realize how much of contemporary ideology dates from that period.
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Hardly anyone likes cranberry sauce, but it’s “traditional” for Thanksgiving. This tradition invented by the Ocean Spray Cranberry Co, ~1940
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@jamesmcn Well, it’s a particular strategy for marketing. - 6 more replies
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@Meaningness Thanks. Bought the book. The comic-book version is http://xkcd.com/988/Thanks. Twitter will use this to make your timeline better. UndoUndo
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