“Invented traditions” (http://www.amazon.com/gp/product/B00E3URF5Q/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00E3URF5Q&linkCode=as2&tag=aro-20&linkId=RBYN2UKWVGZYUJE3 …) are innovations disguised as ancient practices, to make risks acceptable to conservatives.
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Knowing intellectual history is the only defense against ideological time-distortions. The same few ideas keep getting rebranded.
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BTW, http://www.amazon.com/gp/product/B00E3URF5Q/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00E3URF5Q&linkCode=as2&tag=aro-20&linkId=RBYN2UKWVGZYUJE3 … has many fun examples. E.g. Scottish clan tartans were invented by an English factory owner to sell his cloth.
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