I have long suspected that Kindle’s UX is deliberately as bad as possible because Amazon figured out selling paper books was more profitable. It would be easy to improve in multiple obvious ways.https://twitter.com/andy_matuschak/status/1230660173259141121 …
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Incidentally here is my favorite A/B test story https://twitter.com/visakanv/status/1108656688578465792?s=21 …https://twitter.com/visakanv/status/1108656688578465792 …
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Thanks, that’s great! I thought I had no idea what this was, but after about the third tweet in the sequence realized that I do dimly remember the ads
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