Idly looking at my Google analytics for http://drmaciver.com . The first thing I observe is that once again Google analytics have reorganised to make it harder to find the only two pieces of information 99% of people want from it. Why am I even still using this software?
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Replying to @DRMacIver
Crackpot theory: Google knows advertising mostly doesn’t work, but they have natural allies in the digital marketing dept of every customer company. 1/
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Replying to @Meaningness @DRMacIver
Analytics are deliberately uninterpretable to keep C-level execs from figuring out that the ads don't work, but provide lots of random graphs, *one* of which, at any time, will prove that spending more money on Google ads will have fabulous ROI. 2/
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Replying to @Meaningness @DRMacIver
This is a typical dynamic of "enterprise software"—it's designed to be bad enough that you need to hire specialists to interpret the entrails, and then those people are highly motivated to keep you buying it. Oracle DBAs being the canonical example. 3/
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Replying to @Meaningness @DRMacIver
There's a FLOSS alternative, Matomo, which apparently is also opaque. I was going to say that's a counterargument, but maybe their market is the same digital marketing geeks whose real requirement is opacity. 4/https://matomo.org/
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Enterprise crap is subject to disruption from below, but only if there is a monetizable market for a simpler, cheaper product. Self-maintained personal web sites presumably aren’t one of those. Alas. 5/5
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