Idly looking at my Google analytics for http://drmaciver.com . The first thing I observe is that once again Google analytics have reorganised to make it harder to find the only two pieces of information 99% of people want from it. Why am I even still using this software?
Analytics are deliberately uninterpretable to keep C-level execs from figuring out that the ads don't work, but provide lots of random graphs, *one* of which, at any time, will prove that spending more money on Google ads will have fabulous ROI. 2/
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This is a typical dynamic of "enterprise software"—it's designed to be bad enough that you need to hire specialists to interpret the entrails, and then those people are highly motivated to keep you buying it. Oracle DBAs being the canonical example. 3/
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There's a FLOSS alternative, Matomo, which apparently is also opaque. I was going to say that's a counterargument, but maybe their market is the same digital marketing geeks whose real requirement is opacity. 4/https://matomo.org/
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