Online advertising, for which we broke the publishing industry and gave up on privacy, probably doesn’t work for most advertisers. (It works great for individuals in their marketing depts tho!) Some pushback in the HN discussion (unconvincing for me).https://twitter.com/vboykis/status/1192804589512339456 …
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Replying to @Meaningness
There was an argument somewhere that a lot of traditional advertising works through establishing tacit social norms ("brand X is to be used in social context Y"), which requires the ad to be common knowledge.
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Replying to @the_aiju
Yes... you may be thinking of a fantastic essay about this by
@KevinSimler. That's "brand advertising" (just get the name of the thing into people's heads), and the upshot of the article and HN discussion seemed to be that digital brand ads were particularly ineffective.2 replies 0 retweets 3 likes -
Brand advertising of the kind Kevin wrote about requires public consumption and most of what happens online is invisible to those we want to signal to.
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That seems like a great explanation!
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