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Meaningness's profile
David Chapman
David Chapman
David Chapman
@Meaningness

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David Chapman

@Meaningness

Better ways of thinking, feeling, and acting—around problems of meaning and meaninglessness; self and society; ethics, purpose, and value.

meaningness.com/about-my-sites
Joined September 2010

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    David Chapman‏ @Meaningness 8 Nov 2019
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    David Chapman Retweeted Vicki Boykis

    Online advertising, for which we broke the publishing industry and gave up on privacy, probably doesn’t work for most advertisers. (It works great for individuals in their marketing depts tho!) Some pushback in the HN discussion (unconvincing for me).https://twitter.com/vboykis/status/1192804589512339456 …

    David Chapman added,

    Vicki Boykis @vboykis
    "In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. " This looks like it's gonna be a great read. https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising …
    8:01 AM - 8 Nov 2019
    • 7 Retweets
    • 42 Likes
    • Adele Dewey-Lopez Mariela Void Of Space antimule Guille Costa never g. meetcha the phantom federal response Alex Holcombe DeVito Song Burrito
    2 replies 7 retweets 42 likes
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      2. aiju‏ @the_aiju 8 Nov 2019
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        Replying to @Meaningness

        There was an argument somewhere that a lot of traditional advertising works through establishing tacit social norms ("brand X is to be used in social context Y"), which requires the ad to be common knowledge.

        1 reply 0 retweets 2 likes
      3. David Chapman‏ @Meaningness 8 Nov 2019
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        Replying to @the_aiju

        Yes... you may be thinking of a fantastic essay about this by @KevinSimler. That's "brand advertising" (just get the name of the thing into people's heads), and the upshot of the article and HN discussion seemed to be that digital brand ads were particularly ineffective.

        2 replies 0 retweets 3 likes
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      2. Shawn Thuris‏ @Thuris 8 Nov 2019
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        Replying to @Meaningness

        @dmarti Curious to hear any of your thoughts on this.

        1 reply 0 retweets 0 likes
      3. Don Marti‏ @dmarti 9 Nov 2019
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        Replying to @Thuris @Meaningness

        1/2 Good piece. 2 simplifying assumptions about advertising, though. 1. "For more than a century, advertising was an art, not a science. Hard data didn’t exist." (Did P&G spend decades paying marketing to do nothing?)

        1 reply 1 retweet 1 like
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