When writing a talk, it may be useful to consider a couple of user personae for your audience to determine if you are going to be saying anything that anyone would be interested in hearing.
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talks are advertising slots for ideas
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Yeah, basically. The best possible outcome of a talk is making people go away and think or read about the problem themselves, possibly primed with the ideological slant that you wanted them to have when doing so.
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Getting people interested, mostly. Speech is a much richer medium for conveying emotion than text, and has a lot more room for spontaneity and fuzziness, so it can be a good way of conveying a very high level sense of the problem space.
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Thanks!
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