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Mike Proulx

@McProulx

CMO Research Director

. Emerging media contributor

. Author of Social TV. I cover the mashup of media, marketing, and culture. Tweets are my own.

Boston, MAmikeproulx.comJoined January 2008

6,288 Followers

Mike Proulx’s Tweets

Mike Proulx Retweeted

From CMO to CEO? Listen as VP

explains how #B2C CMOs can get ahead, no matter who they report to today. forr.com/3Pr6KHy

Embedded video

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Mike Proulx Retweeted

@savethesisters

From CMO to CEO? Listen as VP

explains how #B2CCMOs can get ahead, no matter who they report to today. bit.ly/3ProrHc #ForresterPodcast

How “Tucked” CMOs Can Take Charge

Nearly half of B2C chief marketing officers don’t report to the CEO but instead, a different C-suite role. What’s behind the trend, and what should these “tucked” CMOs (and, really, all CMOs) do to...

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Mike Proulx Retweeted

VP, Research Director

weighs in on the news about Twitter's new CEO ⬇️

Quote Tweet

The Associated Press

BREAKING: Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. apnews.com/article/twitte

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I’m reminded of this clip from 2015 — how genuinely

pushed back on me after implying that NBCU was “stodgy.” She’s gonna do just fine at Twitter. There are very few people who would NOT be seen as merely a figure head Twitter CEO…and Linda is one of those few.

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Linda Yaccarino and Mike Proulx

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Mike Proulx Retweeted

No cash. No card. No problem. On #TechTuesday we talk about

rolling out a program that lets you pay with the palm of your hand.

also shares what this means for privacy concerns. #NECN

Tech Tuesday: Pay With Your Palm at Panera

Research Director at Forrester Mike Proulx joins us to discuss a new payment option coming to Panera: your hand.

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Mike Proulx Retweeted

VP, Research Director

spoke on what he refers to as a "metaverse hangover" with

. Listen here to learn what that means for the tech world's immediate plans.

Amid AI hype, tech companies are taking a step back from the metaverse

The tech world enthusiastic about the possibilities of Artificial Intelligence, but where does that leave Meta's plans for the Metaverse? Some large companies are already dialing back their plans.

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Disney shutters its #metaverse division.

Disney cuts metaverse division as part of broader restructuring

Walt Disney Co. has eliminated its metaverse division as part of staff cuts that promise to reduce head count by around 7,000.

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Is a #TikTokBan imminent? Seems so. And users and marketers will have to settle for second best.

A TikTok Ban? It’s America First, Taking Aim On Short-Form Video

If the US bans TikTok, Meta stands to gain and TikTok users and marketers will have to settle for second best.

Microsoft is building a crypto wallet into its Edge browser.

Microsoft is building a cryptocurrency wallet into its Edge browser

Microsoft’s controversial crypto wallet could appear soon.

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TikTok now requires all realistic #AI-generated/edited content be “clearly disclosed."

TikTok bans deepfakes of nonpublic figures and fake endorsements in rule refresh

TikTok says realistic deepfakes need to be clearly labeled.

Coke prompts brand fans to create and share branded art using #generativeAI tools: #ChatGPT & DALL-E.

Coke wants fans to use ChatGPT and DALL-E to create brand artwork

“Create Real Magic” campaign marks Coke’s first use of AI technologies.

The U.S. Copyright Office has weighed in on #GenerativeAI.

AI-generated content can now be copyrighted...sometimes

Welcome to AI Copyright Law 101.

TikTok’s new STEM feed will surface trending science and technology content.

TikTok is adding a third feed just for science and math videos

The feed will appear next to the Following and For You pages.

Meta to reduce its workforce (again) by another 10,000 people and also close 5,000 open reqs.

Update on Meta’s Year of Efficiency | Meta

Mark Zuckerberg announces steps to make Meta a better technology company and improve our financial performance.

Meta winds down its plans to support digital collectibles (#NFTs ) on Instagram and Facebook “for now.”

Meta winds down support for NFTs on Instagram and Facebook

Meta's head of commerce and financial tech posted on Twitter that the company will sunset its NFT and digital collectibles features on Instagram/Facebook.

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Mike Proulx Retweeted

AI is powering everything these days. Including a new feature on #Spotify to give you a personal DJ playing tunes to fit your mood.

shares the details on #TechTuesday. #NECN

Tech Tuesday: Spotify Unveils Artificial Intelligence DJ

Research Director at Forrester Mike Proulx joins us for our latest Tech Tuesday segment, discussing a new feature on Spotify that gives listeners their own person DJ powered by AI.

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New

data: 19% of B2C Marketing Executives in the US have already used #ChatGPT in their #marketing efforts.

Efficiency Or Cheating? ChatGPT Users Seek The Upper Hand

One-in-five B2C marketing executives in the US have already used ChatGPT and an additional 41% are currently exploring it.

A helpful comparison of social media platforms’ subscription tiers.

Here's how every social media company is adopting subscriptions

Social media apps are now banking on subscription models for extra revenue in a challenging economic climate.

Snapchat is the latest to jump on the OpenAI GPT bandwagon.

Snapchat launches an AI chatbot powered by OpenAI's GPT technology

The company announced today that it's launching "My AI," a new chatbot running the latest version of OpenAI's GPT technology that it has customized for its users.

Deja Vu. Meta copies again.

Meta Verified Copies Twitter But Courts Creators

Forrester finds that while some creators will pay for Meta Verified, most users won't subscribe to Meta's subscription service.