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And then, at the end of it all, in a cold lonely counter cooler, the cheesecake. my location placed it near the lobby/exit, far from the dining area. alone. The namesake dish feels utterly inconsequential by the time you reach it. Perhaps it meant something once.pic.twitter.com/Sau8s5QQa7
To conclude: There is nothing more quintessentially "American capitalism" in flavor than The Cheesecake Factory Wealth run wild. Chaotic visual fantasies realized w no aesthetic discipline. An obsession with appearance of luxury. Gross excess that excels at feigning its quality
It feels like a relic of another era, one where such a vision was sold to the American public as a utopian concept. It, like the brief period of neoliberalistic prosperity that made it possible, is a fever dream made manifest. Enjoy it while you can.
while you're here check out my new video game coming out on monday i hope that it surpasses even my most creatively perfect work: the time I went ham on The Cheesecake Factory at midnight on a Thursdayhttps://www.youtube.com/watch?v=Mq6TnHmnw9c …
ALSO! If you're interested in reading more about the actual design history of The Cheesecake Factory, this article does a far better job than I did at breaking it down!https://www.eater.com/2017/6/21/15835074/cheesecake-factory-interior-design …
alright yall the mentions are too much, I'm flipping the switch! If you wanna contact me for any reason drop me a dm or mention me in another tweet
This was a fantastic thread. 100% agree. That place freaks me out. although the food is fine, I feel like I’m participating in the fall of America.
So, one could say in the style of Trump properties but cheaper?
I was not mentally prepared for this analysis.
i think it’s extremely telling that one of the PRIMARY “Steps of Service” they teach new employees is the “To-Go/Wrapping” station, bc the portions are so grossly ridiculous that EVERYONE waves the white flag. #latestagecapitalism
other Cheesecake ephemera:
-i once saw an 85-lb Asian girl go thru *2 entire bottles* of Heinz 57 for a single order of chicken fingers & fries
-the food makes me sick 80% of the time
-they almost killed @xxxescortamber w/their UNMENTIONED PESTO & for that i’ll NEVER FORGIVE THEM
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