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MatthewKnell's profile
Matthew Knell 🏁🎓
Matthew Knell 🏁🎓
Matthew Knell  🏁 🎓
Verified account
@MatthewKnell

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Matthew Knell  🏁 🎓Verified account

@MatthewKnell

Social Customer Experience Lead @samsungsupport. @pace_seidenberg Board. Before: @jetblue @aol @viacom @dotdashco. Love: @mets @indycar. Endless potential.

Tarrytown, NY
tagsmith.org
Joined October 2009

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    1. Matthew Knell  🏁 🎓‏Verified account @MatthewKnell 25 Jul 2012
      Replying to @MsMatchGirl

      @MsMatchGirl depends on if you actually find genuine value in them. We do as traffic sources.

      1 reply 0 retweets 0 likes
    2. Briana Campbell‏ @MsMatchGirl 25 Jul 2012
      Replying to @MatthewKnell

      @MatthewKnell But that's not a passive Like. That's an engaged user - who clicks through.

      2 replies 0 retweets 0 likes
    3. Matthew Knell  🏁 🎓‏Verified account @MatthewKnell 25 Jul 2012
      Replying to @MsMatchGirl

      @MsMatchGirl 5% of 3 million is still better than 5% of 300k. At least to us :)

      1 reply 0 retweets 0 likes
    4. Briana Campbell‏ @MsMatchGirl 25 Jul 2012
      Replying to @MatthewKnell

      @MatthewKnell But not the same when it comes for Edgerank... :P

      2 replies 0 retweets 0 likes
    5. Matthew Knell  🏁 🎓‏Verified account @MatthewKnell 25 Jul 2012
      Replying to @MsMatchGirl

      @MsMatchGirl sure. But having content just increases the likelihood you snare folks. That's the curate/create/minimum posts argument

      1 reply 0 retweets 0 likes
    6. Briana Campbell‏ @MsMatchGirl 25 Jul 2012
      Replying to @MatthewKnell

      @MatthewKnell I just want clients to understand engaging existing, actual fans. Not spend big cash on buying 'em w/a contest or whatnot.

      1 reply 0 retweets 0 likes
    7. Matthew Knell  🏁 🎓‏Verified account @MatthewKnell 25 Jul 2012
      Replying to @MsMatchGirl

      @MsMatchGirl well,true,both need to work in concert - if after purchase spike is done, content sucks, they all leave

      1 reply 0 retweets 0 likes
    8. Briana Campbell‏ @MsMatchGirl 25 Jul 2012
      Replying to @MatthewKnell

      @MatthewKnell Yes! And that's the conversation that people often lose, IMO

      1 reply 0 retweets 0 likes
    9. Matthew Knell  🏁 🎓‏Verified account @MatthewKnell 25 Jul 2012
      Replying to @MsMatchGirl

      @MsMatchGirl sure... But sometimes they need to pay for the lesson. Buy them and then watch them atrophy

      1 reply 0 retweets 0 likes
    10. Briana Campbell‏ @MsMatchGirl 25 Jul 2012
      Replying to @MatthewKnell

      @MatthewKnell If only they would actually learn the lesson... *sigh* ;)

      2 replies 0 retweets 0 likes
      Matthew Knell  🏁 🎓‏Verified account @MatthewKnell 25 Jul 2012
      Replying to @MsMatchGirl

      @MsMatchGirl they need to care once, twice, repeatedly - classic top half of Maslow: http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs …

      3:36 PM - 25 Jul 2012
      1 reply 0 retweets 0 likes
        1. Briana Campbell‏ @MsMatchGirl 25 Jul 2012
          Replying to @MatthewKnell

          @MatthewKnell You know *I* agree with all of this, man. Frustration is in selling it through to the "old guard".

          0 replies 0 retweets 0 likes
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