"Any marketing director still chasing "'likes'... shouldn't be a marketing director." http://bit.ly/P0VxDO Yes. Thank you.
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@MatthewKnell I just want clients to understand engaging existing, actual fans. Not spend big cash on buying 'em w/a contest or whatnot.
@MsMatchGirl well,true,both need to work in concert - if after purchase spike is done, content sucks, they all leave
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@MatthewKnell Yes! And that's the conversation that people often lose, IMO -
@MsMatchGirl sure... But sometimes they need to pay for the lesson. Buy them and then watch them atrophy -
@MatthewKnell If only they would actually learn the lesson... *sigh* ;) -
@MsMatchGirl those who want to be good at this will -
@MatthewKnell There is a lot of push back from the C-suite at many brands. Sometimes hands get tied. A bummer, for sure. But a fact of life. -
@MsMatchGirl file under you do what you can with the best you have -
@MatthewKnell Alas. Too true.
End of conversation
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