Brawndo has Electrolytes
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"Alkaline" is not a substance that can be added, it's a property of the liquid.
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Ya what they have to add is a base, but that clearly doesn’t sound as cool to them as “fortified with alkaline.” Doesn’t even work grammatically.

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They're marketing to the 'stupid' demographic, with an astronomical profit margin.
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Basic.
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The quick win. Nice.
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Because alkaline water is so effective

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I see 2019 starts with new purveyors of quackery fighting for the $$ of the gullible -quel surprise, sigh
. Shame @CocaColaCo
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