Interesting article. Really talks about how one man’s design aesthetic does not overcome the eventual power of customer need. Design is still important, and radical new forms sometimes necessary, but function will win out eventually.https://twitter.com/petercoffee/status/1223308920116002818 …
If Henry Ford had asked people what they needed, which was a faster horse, the industry of inexpensive autos would not have happened. True Design connects need, desire and possibility. It's not "incremental UI enhancements"
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No one is arguing that. But when form eschews function, consumers will eventually win out. I completely agree taking design risks is worth it to disrupt a market, but eventually you ARE the market, and listening to customers is necessary.
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For one product form is more critical and, for another function is. & if a product can connect you to a more valuable "network", then that aspect can dominate customer decisions. It is also "designed" as much as any other aspect. "Design" shouldn't just mean "form".
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There's no clear evidence Ford actually made that horse quote. https://quoteinvestigator.com/2011/07/28/ford-faster-horse/ …pic.twitter.com/fPtZENhEuF
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If you’re arguing for customer driven innovation, just quote Alfred Sloan of GM. —innovations by GM in the 1920s took the direct opposite of Ford’s tack of “Any color … so long as it is black” toward Sloan’s consumer-research driven mantra, “A Car for Every Purse and Purpose”
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Čini se da učitavanje traje već neko vrijeme.
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