Serious criticism serves two legitimate purposes: it helps audiences avoid meretricious wastes of time, and it holds artists to high standards. Serious critics strive to be useful; they want to earn the trust of audiences and the respect of artists. So they don't merely snipe.
Instead, they struggle to explain how and why a work of art is undermined by quite specific failings, pointing these out with scrupulous care. Serious critics aim to educate and inspire audiences and artists alike, so that each group becomes ever more discerning and ambitious.
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A person who merely expresses antipathy toward a work of art, or toward any individual contributor to it, is not a serious critic, and merits little or no attention. Expressions of antipathy neither educate nor inspire, and when tinged by animus they harm rather than help others.
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