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The tweet went viral with retweets, likes, and sharing on a public page so you don't need to follow the user to see the tweet. Now everyone is just retweeting and liking it without following.
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It’s how the twitter algo operates. The home page (if you don’t have the chrinological mode on) is curated to to boost content that recieves organic engagements. A tweet is more likely to be RT/interacted with based on key words and reposts from larger content creators.
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It mostly has to do with how Twitter runs as a business. The algorithm uplifts anything that has major key words on trending topics, bumps it up to the Explore/Search tab, then boom. Some few words get blowtorched into the mainstream engagement for 24 hours.
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