Good question.
Here's where trader's intuition comes in.
What are you thinking then? Do you still like the stock?
If you are now thinking it's dead.
Then take the loss.
If you still like it and it's at support. Then hold it but if it breaks support sell it right away.
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Replying to @MasterBJones and @traderbjones
Stock A is down 10% from your buying price and you’re thinking about taking the 10% mental stop loss but it’s also at what appears to be support. What do you do?
A) take the loss live to trade another day
B) add 5% more risk for a recovery bounce


