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Many of these new traders saw what happened with the explosion of Bitcoin and other Crypto, with $TSLA etc. They were open minded and ready to take risks and live the fantasy. Heavy shorted stocks like $GME and $AMC that were crushed lower by covid were the perfect targets.
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Big hedge funds came up with the idea that if they could work with these new Influencers on Reddit etc they could use these millions of small traders to profit from They started with heavily shorted stocks that these new traders had emotions for and create Massive Short Squeezes.