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Free Trading, Social Media, The Pandemic and Job Losses, Free Government Money was the perfect storm for this new investor class. The "industry" is now taking full advantage of this opportunity and is already making Billions in profits off these "New Traders".
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Most new stock traders trade from their phone using Robin Hood. They do little research. They are the "Stonks" traders, the Reddit Traders. Their popularity peaked in January with the rise of $GME and $AMC.