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Industry has super computer programs that can figure out when a Pump will drop and they set off Naked short programs. So you will see them shorting on the ask price and bring the stock down. Only way to stop their naked shorting is for big buy volume to come back which is X rare.
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One part of the theory why Pumps drop. Most people got in early on the spike. Hence the spike in volume. As volume drops that makes most people who bought on the spike losing $. So as volume keeps dropping they want to cut their losses / get stopped out. Which causes further drop
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