Conversation

8a/ $GME "The vision for the company was to replicate the experience I had in the neighborhood pet store but do it online and do it at scale.... doing all these things to really delight our customers and show our customers we're bringing a face to e-commerce...
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8b/ $GME within a category like pets where customers are so fanatical all of those small things just create this loyalty, & once customers shop at Chewy they continue shopping at Chewy & tell all their friends and family about this incredible experience."
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10a/ $GME “...and I thought wow, if customers can go bananas for shoes online, imagine if we could do it for pet customers who are as fanatical and obsessed with their pets like I am…
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10b/ $GME An emotional connection & a differentiated niche isn’t enough unless there is existing demand. In the pet space, there was demand – a $75 billion TAM for consumable products that people needed to order repeatedly… [RK note: gaming = rapidly growing $150B industry]
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