Yes all news is not equal.
You have to know how to read news and in advance calculate it's impact on the stock price short term. Timing is important. Also yes when a small company signs a big deal with a large one. That many time matters a lot.
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Replying to @MasterBJones and @traderbjones
Excellent Brian, Bravo 
On one occasion you happen to come across a company that entered a major corporation. They were small and unheard of. They worked their way into a contract making millions. You have an opportunity. Opportunity knocks many times. I use percentages.
On one occasion you happen to come across a company that entered a major corporation. They were small and unheard of. They worked their way into a contract making millions. You have an opportunity. Opportunity knocks many times. I use percentages.