It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
As a viewer you should still be bothered by it. It’s going to make it harder to distinguish the original sources and real content creators when searching for videos. It can be a helpful indicator that a channel is authentic while searching for stuff to watch.
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All you have to do is look at the name. OH NO! READING! D: Seriously, though? All Verification does is show YouTube respects you as a creator on the platform. This is mostly more a middle finger to a lot of the older faces who formed the platform and stuck with it than anything.
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No, names on YouTube do not have to be unique. They're not usernames anymore. If a scammer changes their name to a popular (but not verified) YouTuber, uploads a copy of their video, and viewbots it, it will be indistinguishable in search results. Verified status helped that.
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