MarketingSherpaGeverifieerd account

@MarketingSherpa

Providing B2B and consumer marketing professionals practical research and case studies on what's working (and what's not) in marketing today.

Jacksonville, Florida
marketingsherpa.com
Geregistreerd in november 2007
1.413 foto's en video's Foto's en video's

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  1. heeft geretweet
    18 uur geleden

    "Speculation must be replaced with experimentation." – via The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition

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  2. heeft geretweet
    19 uur geleden

    Looking for specific examples of Creative or Design Briefs to publish in an upcoming article Would also be great to see the final product the brief produced (landing page, ad, whatever) with results.

    4 retweets 2 vind-ik-leuks
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  3. 23 jul.

    Case study article – the “why” behind 3 marketing decisions: auto dealer spurred to action by upcoming car model release, the pandemic drives a nonprofit to harness social media to map the future of Parkinson’s, new brand guidelines lead to a site redesign

    1 antwoord 2 retweets 1 vind-ik-leuk
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  4. heeft geretweet
    21 jul.

    Cute kittens love case studies. And so do marketers. For example, Viral Marketing: 7 quick case studies to help you get word-of-mouth and organic attention for your brand

    3 retweets 2 vind-ik-leuks
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  5. heeft geretweet
    21 jul.

    Looking for Creative Brief or Design Brief examples (or similar, if you call it something different) to publish in an upcoming article.

    3 retweets 1 vind-ik-leuk
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  6. 20 jul.

    Curiosity. At the heart of every successful marketing campaign is a curious marketer who learned how to better serve a customer. In this industry, we scratch that curiosity itch with market research.

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  7. heeft geretweet
    19 jul.

    Looking for specific examples to publish. Show, don’t just tell: –Before –After –Results –Lesson learned

    2 antwoorden 4 retweets 3 vind-ik-leuks
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  8. heeft geretweet
    19 jul.

    "Anxiety is the emotional cost of risk." – via Calls-to-Action that Fail: The most common causes for why CTAs fail (and how you can achieve quick wins with small changes) – Presentation PDF

    2 retweets
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  9. heeft geretweet
    16 jul.

    "The marketer makes meaning; the prospect makes decisions - never confuse the two tasks." – via The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition

    2 retweets 1 vind-ik-leuk
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  10. 15 jul.

    To help you thrive in times of change, we look back over the past year and bring you stories of three brands that rethought their marketing strategy during the pandemic.

    4 retweets 2 vind-ik-leuks
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  11. heeft geretweet
    14 jul.

    "It is not enough for the marketer to see better; the marketer must see with new eyes – the customer's eyes." – via The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition

    3 retweets 1 vind-ik-leuk
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  12. 13 jul.

    In this article we bring you 3 examples of how companies are attracting attention – how Bumble Bee Seafoods’ brand refresh grabbed a new generation, how an app used A/B testing on PPC landing pages, & how the Titans leveraged major advancements in AR tech

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  13. heeft geretweet
    12 jul.

    "If I don't understand you, I can't believe you. If I understand you, but don't believe you, nothing else you say matters." – via The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition

    4 retweets 2 vind-ik-leuks
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  14. heeft geretweet
    9 jul.

    "The marketer must remember cost is not just a mathematical calculation; it is especially a psychological calculation." –

    2 retweets 3 vind-ik-leuks
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  15. heeft geretweet
    8 jul.

    Getting approval for your marketing ideas from your company’s business leadership or from clients 1. This requires a value proposition 2. Testing can help and more Read here:

    4 retweets 5 vind-ik-leuks
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  16. 8 jul.

    Read on for five tactics that will help you improve the likelihood of gaining buy-in for your next marketing strategy.

    3 retweets 1 vind-ik-leuk
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  17. 7 jul.

    Search the MarketingSherpa library for FREE case studies, how-to articles and blog posts covering every conceivable industry – For example, if you work in the HR consulting industry, you might find these articles helpful:

    2 retweets 1 vind-ik-leuk
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  18. heeft geretweet
    25 jun.

    “Don’t just produce things for the sake of it, there has to be both a short-term and long-term strategy behind what you’re doing.” - , Chief Marketing Officer, Frank Recruitment Group Check out the full article . 👇

    3 retweets 2 vind-ik-leuks
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  19. 6 jul.

    In this article, we share tips to help you create several different types of marketing case studies. We also provide a quick look at what marketing case studies are and why you should use them.

    3 retweets 1 vind-ik-leuk
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  20. heeft geretweet
    2 jul.

    If you're applying your writing skills to a freelancing career, here is some copywriting information that can help:

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