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MarkDiStef's profile
Mark Di Stefano
Mark Di Stefano
Mark Di Stefano
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@MarkDiStef

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Mark Di StefanoVerified account

@MarkDiStef

Reporter for The Information, covering Europe and Amazon. Reach me at mark@theinformation.com. DMs open, ask me for my Signal or WhatsApp.

London, England
Joined May 2009

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    Mark Di Stefano‏Verified account @MarkDiStef Apr 1

    Mark Di Stefano Retweeted GOV.UK

    If you start noticing the UK government's messaging around coronavirus getting punchier on social media, it's because the Kiwi agency behind the UK-Australia election win Topham Guerin have been given the keys to the civil service accounts.https://twitter.com/GOVUK/status/1245358030587400202 …

    Mark Di Stefano added,

    GOV.UKVerified account @GOVUK
    Coronavirus. Act like you have got it. Anyone can spread it. Stay home. Protect the NHS. Save lives.
    8:55 AM - 1 Apr 2020
    • 131 Retweets
    • 266 Likes
    • Shaun Wallis KS m ♡ singswansong Bilal Syed Hussain Marius Comper L I A M Colin Thompson Perry Lorier
    22 replies 131 retweets 266 likes
      1. Mark Di Stefano‏Verified account @MarkDiStef Apr 2

        Mark Di Stefano Retweeted UK Prime Minister

        Here they are - Topham Guerin agency overhauls the government's advertising.https://twitter.com/10DowningStreet/status/1245605397789990914 …

        Mark Di Stefano added,

        0:15
        UK Prime MinisterVerified account @10DowningStreet
        Anyone can get it. Anyone can spread it. You must ----> stay at home So we can ---> protect the NHS Which will ---> save lives #StayHomeSaveLives pic.twitter.com/2nYIU21saR
        12 replies 22 retweets 38 likes
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      2. Ross McCafferty‏Verified account @RossMcCaff Apr 1
        Replying to @MarkDiStef

        how does that square, ethically?

        2 replies 0 retweets 0 likes
      3. Jim Waterson‏Verified account @jimwaterson Apr 1
        Replying to @RossMcCaff @MarkDiStef

        Stop pissing about with soft focus images and just run loads of adverts with variants of 'STAY INSIDE YOU FUCKWITS' over pictures of NHS workers, seems like a good approach TBF.

        3 replies 1 retweet 37 likes
      4. 1 more reply
      1. Molloy*‏ @DearGreenPlaice Apr 1
        Replying to @MarkDiStef @sharko67

        Maybe should give them the keys to PPE and ventilator procurement.

        0 replies 1 retweet 3 likes
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      1. Patricia Dear  😷 💖 🕊 🌟‏ @loveisbrilliant Apr 1
        Replying to @MarkDiStef

        It’s the Conservatives letting us down, governments don’t put their own people through such unnecessary suffering.

        0 replies 1 retweet 2 likes
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      1. Richard Slade‏ @sladedesign Apr 1
        Replying to @MarkDiStef @Glinner

        Oh yeah. I can spot the change in tone of voice pretty clearly now.

        0 replies 1 retweet 2 likes
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      2. Alan White‏Verified account @aljwhite Apr 1
        Replying to @SolHughesWriter @MarkDiStef

        I'm not sure that's right, speaking as someone who used to work there. It was an adjunct of Cab Off. It commissioned external advertising agencies. If Cab Off are responsible for this contract, then in a sense not much has changed. 1/2

        1 reply 0 retweets 4 likes
      3. 3 more replies
      1. John Brewin‏ @JohnBrewin_ Apr 1
        Replying to @MarkDiStef

        “Drink. Drive. Bloody Idiot.”

        0 replies 0 retweets 4 likes
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      1. social distANNcing‏ @annkempster Apr 1
        Replying to @MarkDiStef

        Are you quite sure they have the passwords to accounts? Or is it just that they are writing the messaging which is being shared across government? The first is deeply concerning, the second is standard practice on messaging.

        0 replies 1 retweet 0 likes
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