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  1. Prikvačeni tweet
    24. sij

    What is a lean medical practice? A lean medical practice is an online e-commerce business where a physician does not own anything physical, but still controls 100% of the revenue and IP. Not having to own anything physical derisks traditional practice ownership.

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  2. Doctor that’s looking to start a medical practice: Will I need a lease to get started? Me: Nope 👇🏽😂

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  3. However there few startups that are redesigning medical practice ownership. we help doctors reestablish their autonomy with a flexible, lean, no-code SaaS platform. Will we help with patient acquisition? Sure, we plan to experiment. But we’re not a marketing startup

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  4. FYI medical practice marketing is it’s own separate health tech startup category. There are literally tons of marketing agencies and startups that only do one thing. Which is to help doctors acquire patients for their medical practice. It’s a WHOLE different category.

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  5. So why would a tech company that helps doctors build and launch a practice be required to help the doctor acquire patients? The objective is to make practice ownership CHEAPER, better, and faster so that doctors are able to experiment with patient acquisition strategies.

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  6. Ex 1: When a business owner leases a property for their business. It’s not the responsibility of the property manager or leasing agent to help the business owner acquire customers. Ex 2: If a business owner needs a loan. The bank doesn’t help the business owner acquire customers

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  7. One thing that I find fascinating with health tech investors is their confusion with how pt acquisition works outside of HCOs. If a doc works with an HCO, it’s the HCOs responsibility to acquire pts for the doc. However this does not apply to the independent practice space.

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  8. If there are more than one organizer (diff physicians, clinicians of diff specialties) that engage with multiple leaders. Everyone can benefit while avoiding any referral violations. The goal is to build an audience that supports the same message. Which is private practice.

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  9. That no longer works since patients have urgent care. Though it may be a great solution for one. It may not resonate with the 100's of others you'll need to build your audience. Why I reference the snowflake model is because leaders can be anyone. E.g. Patients, employers, etc.

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  10. This is known as the snowflake model. Remember that medicine is a local service. So if you're running social media ads or relying on creating marketing content centered around late night stitches for one of your patients and expecting growth of your practice. Yeah. 👇🏾

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  11. So for private practice 2.0 we have to look at growth and scale as a community organization campaign. This can be accomplished with business development (leaders) or account executives managers whose only job is to advocate and deliver a message that resonates with an audience.

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  12. For private practice 2.0 to really thrive we have to reconsider support staff roles. What we really desire is for the brand is to grow and scale an audience. The bigger the audience the bigger the opportunity to thrive and the lower the (PAC) patient acquisition cost.

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  13. Once all of this is mapped out and the message is delivered. You'll need to reengage to make sure that your content stays relevant and the audience continues to grow. All of this may sound like a lot of work but this is where community organization becomes important.

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  14. There are several questions you must answer before you get started building an audience. Such as: 1. Who is your [audience] 2. Where are they located 3. What content or message best resonates 4. What's the best distribution channel 5. What's the plan for continuing engagement

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  15. When we talk about "building a brand" for a practice or physician. What we're really talking about is "building an audience" that agrees with your message and trust your services. How you build an audience is by creating and delivering content that resonates with an audience.

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  16. Why won't traditional models of 1 of 1 thrive long-term? One word: Loyalty. Brand association really only matters for consumer products. As consumers, loyalty is generally associated with brand recognition. Medicine is a service not a consumer product. So brand ≠ loyalty.

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  17. So what do I mean by 1 of 1? This is the old model of 1 practice branded by one physician or clinician. This does not mean that brands do not matter. Of course they do. What it means is that the brand for the business (the practice) isn't necessarily all about the physician.

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  18. My theory is in order for private practice 2.0 to thrive in 2020, it must adopt a community organization model. This means that the traditional model of 1 of 1 isn't going to be enough to thrive long-term. A thread on private practice 2.0.

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  20. 4. velj

    There’s a lot to learn here beyond the virus itself. China opted to retrain citizens to help fill the gap in coverage. Initially non-physician talent helped increase a rapidly declining life expectancy but ultimately had no effect on improving pt outcomes.

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  21. 4. velj
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