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Dr. Marie Haynes🐼
@Marie_Haynes
Updated my pros and cons annotations article to show you can use structured data to possibly generate these (just for product review sites right now, not merchants). mariehaynes.com/pros-cons-and-
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Google Search Central
@googlesearchc
New in structured data: you can now tell Google about the pros and cons of a product with markup. Learn more: developers.google.com/search/blog/20
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Dr. Marie Haynes🐼
@Marie_Haynes
And if you want more, here's a video where I dug into these interesting annotations. Google was previously generating these without structured data which really is mind-blowing. My bet: Sites implementing SD will help Google's algos learn.
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How Google's pros and cons SERP annotations are generated
In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent ex...
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Simone De Palma
@SimoneDePalma2
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@Marie_Haynes
Cool! it looks like we're on the same wavelength here. That's the bottom line of my take too 🙋🏻 Google is gonna squeeze SD to eventually litter them out (hopefully)
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Simone De Palma
@SimoneDePalma2
So SERP #Annotations have been "sold" to structured data manual mark up. While the search engine #ml algorithms try to automatically scrape pros and cons, you are now enabled to explicitly provide this information via schema markup. A few considerations🧵 twitter.com/googlesearchc/…
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