Q3 What kinds of technical issues have you seen cause a significant drop in traffic? Got any horror stories to share?
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A3 Anything that interferes with Google’s ability to crawl and render a page can be devastating.
⚙️Robots.txt blocks
⚙️Accidental noindex tag
⚙️javascript issues
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A3 (cont) If you have specific pages that are struggling you can learn things by inspecting the page in GSC. Can Google render the content? If not, it often tells you why.
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A3 (cont) A tip: If you’re assessing a page you don’t have GSC access for, such as a competitor, you can often see whether Google can render a page by plugging it into page speed insights.
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A3 (cont) If you’ve just recently made changes to your site such as a migration or redesign, look to that as the cause of your drops. You can use to assess redirects:
screamingfrog.co.uk/how-to-use-the
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A3 (bonus tip) If you don’t have access to the old site, you can learn a lot from looking at pages on Archive.org. In some cases you can also crawl the old pages or at lease get a list of urls from Archive and then do SF magic🤯
exposureninja.com/blog/extract-u
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Q4 Have you seen new SERP features cause a drop in traffic?
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