*Another* excellent answer. This site migrated and lost many rankings. When John checked, the rankings lost were for keywords for which the site actually wasn't relevant. John says the ranking changes likely would have happened over time w/o migration.
youtu.be/LHf8DvfPbRU
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Yes! And as much as I ❤️ things like Sistrix VI it can show things going down….that aren’t!
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A common trend we're seeing! "Our traffic is down, but conversions are not." When Google starts sending only relevant traffic, SEOs get worried about the traffic stats, but business owners often don't notice.
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