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Maria Kalaitzandonakes
@MariaKalaitz
Ag & Consumer Econ at . Mama. Midwest gal.
Joined August 2021

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Been thinking a lot about how food labels are so culture & time specific - and was reminded of these historical butter labels I got to see in an Irish museum (while on a trip 💛) that highlighted "scientific principles", hygiene, and purity 🧈 What do you think of them?
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14/ Despite the increased costs, most consumers will still engage in their holiday meals. Only a small minority (8.3%) indicated they would cancel it. This is in line with reports from Thanksgiving, which noted many consumers continued as usual despite higher prices.
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10/ Another way to cut down costs was to cut down the guest list or ask guests to take on more responsibility. Consumers noted: “I will not have as many family members over" and “I will have a potluck dinner, where everyone brings something to share.”
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9/ However, this also means reduced leftovers, which has implications for traditions of sharing. Research has found sharing leftovers & gifts serve as important ways of reinforcing ties. One said, “It will reduce the amount of food made for distribution to family/leftovers.”
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8/ It is worth noting that food waste is especially high at this time of year. The increased cost of food could translate to reduced food waste. One consumer said, “We won’t over-buy” & another said they'd “prepare items that can be repurposed into meals for the following week.”
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7/ How these consumers plan to manage rising food prices at their meals has implications for stakeholders along the food system including farmers, grocery stores, and restaurants. Of note, some indicated they planned to cut down on meat or cut down on restaurant purchases 🍴
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2/ We find that the majority of consumers (61.1%) of US consumers surveyed expect rising food prices to impact their winter holiday meals. These consumers tended to have lower incomes, were more likely to use nutrition assistance programs, and were more likely to be parents.
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