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1. 's Wikifolders: tomcritchlow.com/wiki/
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Just out of curiosity: have you seen any examples of brands harvesting their own digital garden? It could be an interesting approach to get more intimate with their audiences.
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1/ That's a good question!
Although something about the words "brand," "harvesting" (as opposed to cultivating/growing), and "audiences" all come with a lot of troublesome baggage.
But we're certainly exploring the notion of "communal gardening" at
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2/ Although focus is on individual contributors who are part of a collective.
And collaboration credits back to all the authors is key.
Vs. A generic "brand" "harvesting content" for "audiences". Feels fairly anti-gardening as an act of personal creation.
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3/ Certainly room in that idea to explore though.
So much just comes down to framing. Plus the organisation's overall culture. And their relationship with members of the community.
Can just see lots of ways it could be done badly.
"Growth hacking tactics" lol
1- Agree this can be confusing and lead to bad practices but brands could explore thoughts with they’re audiences and give them access to... quotes from the office, ideas etc.
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2- It could actually be managed by employees through some kind of employee advocacy program to keep it more personal
3- they could add some kind of library full of useful content for their digital audiences : gifs & stickers for users to use in private conversations, AR filters for Instagram, background images for zoom etc. This tweet from got me thinking
Quote Tweet
We've seen companies repurpose their physical assets for quarantine, but not their intangible assets.
Imagine a Starbucks branded virtual cafe for people to drink coffee together and work. Baristas instructing you on how to make your fave coffee, while selling you beans to try.
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