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Ed Maibach
@MaibachEd
Professor & Director . Using communication to enable climate solutions, our pathway to health, safety, fairness, and sustainable prosperity.
Medical & HealthGeorge Mason Universityclimatechangecommunication.orgJoined July 2013

Ed Maibach’s Tweets

It’s an interesting and important question: What causes people to buy into the notion of climate doom? I don’t have time to consult our data today, but here’s a guess: Climate worry x Lack of belief that governments will do the needful = Climate doom.
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Replying to @jeffburdges and @GlobalEcoGuy
We do otoh have hoards who argue climate change depends upon their pet social problem, ala inequality, north vs south payments, etc. I'd conjecture these folks make climate progress like renewables divisive. Ask if @MaibachEd knows?
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We need natures help too.
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Replying to @MichaelEMann and @MaibachEd
MAGA, DELETE climate from culture wars! Five worst states facing climate disasters all Red: Florida, Mississippi, Louisiana, Texas Arkansas. Kentucky is under water. IPCC calls climate Code Red for Humanity. Nature needs our help, not politicization.
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Climate advocates: Converting frustration into action since 1988.
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Replying to @MichaelEMann and @MaibachEd
I’m trying real hard to stay positive and project a positive message. I won’t say I’m not getting very frustrated, though. I need to find a way to channel the frustration into action in which my skills could be useful.
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Hey Thanks for all you are doing. Join forces with like-minded advocates to multiply your influence. #StrongerTogether
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Replying to @MichaelEMann @LauraJMG and @MaibachEd
I feel pretty doomed by the climate crisis. Though am still trying to lobby my government, cut my own personal emissions and trying to convince others to cut their own emissions. I think we have solutions, it's just they're blocked by the people who benefit from the status quo
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Alone, there is little we can do about climate change. Together, we can transform our community, state, nation and the world for the better--cleaner, healthier, more prosperous & secure. As says: "Nobody follows a mope." It's game time folks. Let's get 'er done.
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Replying to @MichaelEMann and @MaibachEd
You & Ed are right. I’ve spent hundreds of hours talking to communities and voters. Doomism does not motivate people. I believe it makes them feel helpless & deters action.
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If you're worried that it's too late to do anything about climate change and we should all just give up, I have great news for you: that day is not coming in your lifetime. As long as you have breath in your body, you will have work to do.
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Opinions are like belly buttons. Everyone's got one. But communication experts like have done the hard research. Doomism is a deterrent to action and, as I detail in "The New Climate War" (publicaffairsbooks.com/titles/michael) it has been weaponized by polluters and bad actors.
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A case of one person's climate doom is another person's climate realism? The growing emphasis on doomism versus anti-doomism is in itself a distraction from climate reality or, rather, climate futures, which are simultaneously hopeful and grim. It's a spectrum, not dualism. twitter.com/MichaelEMann/s…
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Having as a partner has made all the difference, because NOAA is one of the most trusted sources by nearly everyone in the weathercaster community. too! Trusted voices will always win the day, although they must be willing to work at it.
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Replying to @MaibachEd @Mason4C and 3 others
The Climate Matters program is one of the most important climate change communications partnership to date. As a founding partner, NOAA Climate has been extremely impressed with the impact and effectiveness of this groundbreaking effort! Here’s to 10 more.
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Exactly! And while you have special super powers, everyone who is concerned about climate change can make a difference if they are "powered by passion and perseverance, and tempered by patience." (Great line, BTW: You should make that your motto.)
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Thank you, Ed. What spare time? Lol :) …but seriously, as unlikely as it seems, it played out exactly as I planned before I left FL. A mission powered by passion and perseverance, tempered by patience. It’s uncanny how well it panned out. Kismet really. twitter.com/MaibachEd/stat…
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We could write a great case study on . He left local TV in FL to get an MS degree (on climate) in the Big Apple. In his spare time he more or less single-handedly convinced a national TV network to start reporting on climate change, with him at the center of it. BAM!
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Replying to @WeatherProf @ClimateCentral and 8 others
I hope you can get it. Its findings from a case study it references support a lot of what you do to educate the public on climate change. Such efforts make a difference in fostering a better-informed public.
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Wow! This "analysis found that 10 (Twitter) superspreaders (0.003% of accounts) were responsible for originating over 34% of the (climate) misinformation shared during the 8 months that followed their identification, and 1,000 accounts (0.25%) were responsible for more than 70%!"
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Can we find and predict which accounts spread the most #misinformation on Twitter? What is Twitter doing about misinformation #superspreaders? We take a stab at this problem in our new working paper. doi.org/10.48550/arXiv A 🧵 for results… 👇
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#RRGI more than pays for itself in health cost savings alone. It also helps to protect our health and our climate. Why would the people of Virginia want to walk away from that?
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Virginia's participation in the Regional Greenhouse Gas Initiative is still under fire. Share our video and support these vital funds! #RGGI
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Great example! The principle: Remove barriers to participation so that the willing are able to engage.
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Replying to @MaibachEd @Mason4C and @YaleClimateComm
I can’t say “evidence based” but having schools waive absences for “civics days” has encouraged students to participate edweek.org/leadership/to-
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Failure, if we learn from it, can be an important step toward success. Thanks for sharing your work .
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Replying to @MaibachEd @Mason4C and @YaleClimateComm
Important topic. Our latest: royalsocietypublishing.org/doi/10.1098/rs I also recommend work by @SwedishProtests, and @BenKenward benkenward.com/xrsurveyreport
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